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Schuh - Verdict Company Briefing

Schuh - Verdict Company Briefing - new company profile report published

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2012-12-10 23:29:18 - Schuh - Verdict Company Briefing - a new company profile report on

In June 2011 Schuh was purchased by Genesco, owner of footwear and apparel retailers in the US and Canada. Under new ownership, Schuh has stepped up expansion in the UK and aims to increase its international presence through country specific transactional websites. This Verdict company briefing includes estimated sales data and market shares for Schuh´s footwear offer alongside strategic outlooks

Report Scope

- Compare your allocation of footwear retail space with Schuh by uncovering Verdict´s data on the space dedicated to men´s and women´s ranges.
- Justify and inform development of international expansion through country specific websites by uncovering Schuh´s activity in this area
- Benchmark Schuh´s performance in footwear by using Verdict´s proprietary sales data and 2012 market share forecasts.

Key Highlights

Schuh reported



an 11.6% rise in UK sales for 2010/11, the third year of double digit growth through the economic downturn which is particularly impressive during a period of low consumer expenditure. Moreover, a strong 11.5% l-f-l sales performance highlights how its branded and private label proposition has resonated well with consumers

Schuh´s own label designs and selected third party brands are often quirky and more unusual, making it less mainstream than some of its high street competitors, thus differentiating it in the marketplace and driving footfall of customers looking for a choice of brands that cannot all be found elsewhere.

Though it is only in the early stages of increasing its international presence, Genesco will be able to support Schuh as it gradually rolls out country-specific sites – particularly when it comes to stock control systems and deliveries as it must make sure that purchases are cost-effective since international logistics can erode margins

Reasons to Buy

- How have Schuh´s footwear sales and densities developed and how does Verdict see this changing? How does it allocate space between categories?
- What is Schuh´s share of the footwear market? What is Verdict´s market share prediction for 2012?
- How has Schuh´s new US owner, Genesco, opened doors for the retailer in terms of international expansion?
- How can Schuh differentiate itself from competitors and gain an edge over other retailers which sell third party brands?

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Mike King
Phone: London: +44 (0) 203 086 8600

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