2014-02-07 20:13:01 - Serbia Retail Report Q1 2014 - a new market research report on companiesandmarkets.com
Serbian per capita consumer spending is forecast to rise by a modest 13.4% between 2013 and 2017, compared with a regional growth average of 39%. The country comes second to last out of 10 in the Central and Eastern Europe (CEE) Retail Risk/Reward Ratings, Highlighting its weak performance relative to its peers. Although Serbia is unlikely to join the EU before 2018, the accession process itself will provide the government with a policy anchor and development funds. We also expect investors to be enticed by the prospect of eventual access to the single market.
The outlook for Serbia´s retail sector is unimpressive, however the longer term potential of the sector supported by EU accession talks which are approaching their final stages.
Investment in the retail sector is already up on the assumption that an agreement will be reached, but we expect both household spending and investment across the sector to be bolstered by the conclusion of a deal.
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