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Sets & kits industry in Egypt grew 4% between 2008-12
Sets/Kits in Egypt - a new market research report on 2014-03-25 03:28:02
Sales of sets/kits remained highly fragmented at the end of the review period, with "others" accounting for 74% value share. This reflects the fact that most popular premium and upper-mass brands in fragrances offer gift sets. "Others" however lost over three percentage points in value share in 2012 over the previous year.

This reflected the fact that many retailers pared back their range of sets/kits or limited their offer in this area to times of seasonal sales peaks such as Eid, as a result of declining demand.

There was a marked slowing in volume growth for sets/kits in 2012, with sales rising by 1% in comparison to a review period CAGR of 4%. This occurred as economic factors resulted in consumers limiting their purchases of these products. Impulse purchases in general slowed across beauty and personal care towards the end of the review period, with consumers focusing on basic products and essentials.

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