2014-04-28 05:51:01 - Singapore Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
Sales in the Singapore beer market grew by 5% in 2012 and continue to dominate the alcoholic drinks sector. The key drivers for the beer market remain unchanged, with beer sales heavily reliant on the tourism industry and an influx of foreign workers.
Microbreweries will continue to grow in popularity due to the interest of consumers who are willing to try new varieties and brands of beer. Organized for the first time in Singapore, this provided a platform for distributors to engage with consumers and spread the word about craft beer. Singapore´s premier beer festival was held in June 2012, with more than fifty new beers on show from around the world.
Long-term, there will be a continued increase in the number
of hand crafted beers, microbreweries and exotic beer restaurants. Singaporeans are now more adventurous and there has recently been an explosion in the number of foreign labels available.
The key brands in the market during 2012 were Tiger, Carlsberg Green Label and Heineken. Marketing activities of all major brands focused on the Lunar New Year and year end festivities.
Beer imports grew just over 4% in 2012 thanks to increasing demand for a wider variety of choices. Exports also grew by 4%, fuelled by growth in regional demand.
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