2012-10-15 16:57:34 - Fast Market Research recommends "Slovak Republic Beer Market Insights 2012" from Canadean, now available
Product Synopsis www.fastmr.com/prod/479668_slovak_republic_beer_market_insights_ ..
A detailed market research report on the Slovak Republic beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Slovak Republic beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
In 2011, a new craze for beer mixes changed the course of development when Heineken launched Zlaty Bazant Radler. This became the hit of the season and revived the beer industry which was in decline throughout the recession years
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What are the key drivers behind recent market changes?
Other traditional beer segments stagnated, leaving the beer market entirely driven by beer mixes; economic uncertainty, high unemployment and cold early summer kept the rest of domestic beer consumption in check in 2011
What makes this report unique and essential to read?
The Slovak Republic Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Slovak Republic Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
After the new government was formed it is believed that there will be a tax increase in a number of goods including alcohol drinks.
There was very little innovation evident last year, apart from the flavored beer segment, as most of breweries were cutting costs due to low margins which were squeezed by previous declining consumption and increasing costs.
Consumer spending power was dented and this resulted in many retailers being forced to lower the price of groceries in order to maintain sales.
The economic crisis has affected Slovakia's beer market as consumers continue to economise.
The austerity measures have depressed the domestic consumption
Flavored beers are the new trend in the market and Radler has managed to driven up the whole beer market.
Exports were down due to the fact that Heineken exports to the Czech Republic of its brands packed in PET were discontinued in mid 2011 when Heineken Czech Republic installed its own PET filling line.
Can was revived last year due to Zlaty Bazant Radler.
On the go' consumption has become more popular, which originally drove demand for canned beer but lately the can has been replaced by nrPET.
PET has been proven especially popular during the summer months when people take PET packaging for their weekend trips. PET packaging received more advertising promotion and is less expensive.
Companies Mentioned in this Report: HEINEKEN SLOVENSKO AS, PIVOVARY TOPVAR AS, Banskobystricky Pivovar (Urpin), Pivovar Popper, Pivovar Steiger
Canadean Consulting provides specialist support on commercial, strategic and marketing issues to the international beverage, packaging and liquid food industries. Significant investment has transformed all Canadean's beverage databases into interactive market analysis tools, geared to clients' annual and strategic business planning cycles. View more research from Canadean at www.fastmr.com/catalog/publishers.aspx?pubid=1028
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