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Slovak Republic Beer Market Insights 2013

Slovakia beer market: Consumption continues moving towards off-premise


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2014-04-22 02:54:03 - Slovak Republic Beer Market Insights 2013 - a new market research report on companiesandmarkets.com

The craze for mixes in the Slovakia beer market continued last year and changed the course of the beer market in Slovakia. Consumption is also moving towards off-premise due to price differences and the changing lifestyle of the younger generation who are more health and sport conscious.

All breweries have now launched beer mixers in different flavors and alcoholic strength. Radler is particularly popular with women and younger consumers who enjoy trying new products. This development in the demand for beer illustrates the changing lifestyle of the Slovak population; lower alcoholic beers are becoming more popular due to their lower price and convenience in increasingly hectic lifestyles.

Many brewers cut costs due to low margins, which were squeezed by previous declining consumption

 

 

and increasing costs. A knock on effect of these factors was the small brewery, Popper, closing down at the end of 2012.

The well-developed premium segment is represented largely by Slovak brands instead of international brands, illustrating the Slovak belief that beer need not be foreign to be premium. Similarly, super premium brands are represented largely by Czech brands

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