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Slovenia beer market: Fall of -9% witnessed during 2012

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PR-Inside.com: 2014-04-22 02:57:01
After positive developments in 2011, the Slovenia beer market recorded a dramatic setback of nearly 9% in 2012.Even long lasting summer weather with temperatures above the long-term average and events like UEFA Euro Championship and Olympic Games could not reverse the trend.

Sales fell due to reduced consumer spending because of the prevailing political and economic uncertainty. The increase of excise on beer by 10% in April 2012 and growing beer prices had further negative impact on consumption.

Market driver, Radler, faces competition from malt (included in soft drinks), which is another suitable refreshing drink for hot weather. The prevailing political and economic uncertainty reduced consumers´ desire and ability to spend.

The expansion of PL was driven also by booming sales in the discount channel, where consumers increasingly shop, and growing number of Private Label beer mixes, taking volume from the leading radler brand.

Europet took over the distribution of Carlsberg brands in spring 2012. Alfaplan, which previously distributed Carlsberg, landed in a bankruptcy procedure.

The major reasons for value decline below volume decline are higher prices of beer, driven by price increases and 10% higher excise.

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