2014-01-28 01:47:02 - Emerging Opportunities in Slovenia's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape - a new market research report on companiesandmarkets.com
The Slovenia card payments market declined during the review period mainly on account of the recession that has crippled the country´s economy. All major banks in Slovenia are adopting new strategies to increase card penetration, and are also focusing particularly on niche segments such as young consumers, sole proprietors, professionals and small and medium-sized enterprises (SMEs).
Banks are also increasingly making use of social networking sites such as Facebook and YouTube to reach their target audiences. Growth in internet penetration has resulted in increased online retail sales in the country, and the number of Slovenian enterprises making purchases online was above the EU average in 2012.
In June 2012, Visa issued cards that support contactless technology on its Activa cards. The
emergency of new technology in the country is expected to have a positive impact on the card payments channel. The prepaid card category is at a very nascent stage in Slovenia, with only a few banks offering these cards. The category holds a negligible share in the overall card payments channel.
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