2014-04-21 02:18:01 - Potato Crisps & Snacks Production in the UK - Industry Market Research Report - a new market research report on companiesandmarkets.com
The Potato Crisps and Snacks Production industry has managed to keep its crunch despite being faced with some difficult challenges over the past five years. The added value put on health, nutrition and convenience has ushered in new consumer tastes, lifestyles and dietary concerns that have caused producers to adapt to changes in the marketplace.
The emphasis on healthy eating and healthy living has adversely affected demand for some industry products, especially potato crisps and frozen potato foods, due to the perceptions that these items are unhealthy. Alternatives such as fruit and cereal products have impeded industry growth. In response, producers have been proactive in introducing a range of new products that address trends of health and convenience, such as low-fat
varieties of traditional crisps with innovative packaging. This has not fully reversed the effect, however, and revenue is forecast to contract through 2013-14.
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