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Home Improvement and Gardening Stores in South Africa

South Africa gardening stores market: R17.7 billion industry in 2012

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2014-02-18 15:57:02 - Home Improvement and Gardening Stores in South Africa - a new market research report on

Spar Group led the South Africa home improvement stores market in 2012 with a value share of 41%, whilst Massmart Holding was in second place with its store formats, Builders Trade Depot and Builders Express. Spar managed to gain share through outlet expansion across the country.

The number of outlets in home improvement and gardening stores increased by 5% in 2012. This was very strong growth in an environment characterised by rising operational costs and shrinking purchasing power. Growth in outlet numbers was stimulated by the expansion drives by leading retailers such Spar through its Build It format, which grew by 3% in terms of outlet numbers in 2012

Serious price competition is expected over the forecast period, with Massmart dictating the



pace. If this happens, value sales are expected to take a slight dip, as retailers would use low prices as a tool to retain customers. This is expected to reduce the overall growth in value sales over the forecast period although sales are still expected to grow at a stable rate. The growth in value terms is, however, expected to become faster beyond the forecast period, due to factors such as inflation and rising production costs, and profitability for most retailers may be limited.

Key Headlines

- Home improvement and gardening stores increases by 11% in current value terms in 2012, to reach R17.7 billion
- Store positioning remains key in this channel
- Spar Group leads home improvement and gardening stores with a value share of 41% in 2012
- Home improvement and gardening stores is expected to increase by a constant value CAGR of 7% over the forecast period

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