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Furniture and Homewares Stores in South Africa

South Africa homewares stores market: R30.8 billion industry in 2012

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2014-02-18 15:31:01 - Furniture and Homewares Stores in South Africa - a new market research report on

JD Group led the South Africa homewares stores market with a value share of 26% in 2012. This strong position was due to the fact that JD Group has wide coverage in terms of outlets countrywide, which allows it to reach a wider market through its various retail formats.

The number of outlets in furniture and homewares stores increased by 5% in 2012, to reach 3,760. The growth in outlet numbers was mainly influenced by the improved business conditions across the country and the continued growth in the number of middle-income consumers.

With the revision of the Consumer Protection Act, furniture retailers are expected to see a setback in the growth of their value sales due consumers? ability to return items to



stores without penalty within a period of six months if they feel they are not satisfied with the product. This is expected to reduce volume sales, but at the same time the product quality is expected to improve, as retailers have an obligation to sell products which will perform to customers? expectations to avoid customer returns.

Key Headlines

- Furniture and homewares stores increases by 5% in current value terms in 2012, to reach R30.8 billion
- Improved consumer confidence boosts sales in 2012
- JD Group leads furniture and homewares stores with a 26% value share in 2012
- Furniture and homewares stores is expected to increase by a constant value CAGR of 3% over the forecast period

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