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South Korea baby products market: Yuhan Kimberly the leading player with 34% value share
Baby and Child-Specific Products in South Korea - a new market research report on 2014-04-15 18:01:01
Yuhan Kimberly maintained its leading position with a 34% value share in the South Korea baby products market in 2012. The company has a strong position in baby wipes with its Huggies brand and in skin care/toiletries with its Green Finger brand. Green Finger developed in premium baby and child-specific products during the review period, and finally achieved first place with a 19% share of value sales in 2012. In 2012, the company launched Green Finger Bebe de Foret that incorporates organic ingredients in order to differentiate from other premium brands made with natural ingredients.

Baby and child-specific products increased by 12% in current value terms in 2012 thanks to the strong performance of premium brands. The trend in which parents do not skimp when purchasing products for their children strengthened, and led to a healthy growth rate for baby and child-specific products in 2012.

Baby and child-specific products is expected to increase by a CAGR of 4% in constant value terms over the forecast period. With the exception of nappy (diaper) rash treatments, most categories will increase by 2017. Baby and child-specific toiletries will grow by a CAGR of 8% in constant value terms over the forecast period thanks to diversification of toiletries.

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