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South Korea beer market: Hite and Oriental Brewery continue to dominate industry
South Korea Beer Market Insights 2013 - a new market research report on 2014-04-24 00:31:01
The imported sector of the South Korea beer market is growing and is beginning to threaten domestic brands. The Korean market is dynamic and tends to shift every couple of years. Leading producers are, therefore, likely to try and compete with imported products.
Hite and Oriental Brewery have continued to lead the market in 2012. Together they hold 96% of the Korean beer market. OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite. Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players. The export of Korean beer is growing strongly. There is growing success in Mongolia and Australia with Cass and OB Golden Lager.
Japanese beers such as Asahi and Kirin have made inroads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya. Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets.
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