Free Submission Public Relations & NewsPR-inside.com
Home
Deutsch English

Finance
Coffee in South Korea

South Korea coffee market: 9% growth witnessed during 2012


Print article Print article
© companiesandmarkets.com

companiesandmarkets.com
companiesandmarkets.com
2014-04-18 04:05:02 - Coffee in South Korea - a new market research report on companiesandmarkets.com

Dongsuh Foods Co Ltd dominates the South Korea coffee market with off-trade volume share of 77% in 2012. The company has a strong brand in Maxim and good selling power. The company offers frequent promotions where, for example, it gives 20 additional instant coffee sticks when purchasing 100 stick packages. Though other market players followed the company´s strategy and marketing activities, Dongsuh Foods Co Ltd maintained its lead supported by brand power.

Coffee recorded off-trade value growth of 9% in 2012 to reach Won1.6 trillion. Instant coffee had the biggest value ratio with 94% of total coffee market. Instant coffee product satisfied consumers with different taste in sugar consumption. The product packages were usually designed to allow consumers to adjust sugar

 

 

amount to their preference, packed in a tube-shaped package while sugar was concentrated on one side of the tube. This allowed consumers to easily control sugar level by holding on to that end.

Off-trade constant value of coffee is expected to grow by CAGR of 4%. Korean consumers are becoming more sophisticated about coffee taste and prefer premium products. Coffee market in 2012 is still dominated by instant mix coffee. However in other countries like Italy, France, and the US, fresh coffee has the highest sales ratio. South Korea is expected to follow the trend of western countries as consumers look for premium coffee. Even though coffee grew very strongly over the review period, there is still room to grow when looking at sharply increasing chained speciality coffee shops and imported coffee volume and value.

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.


Author:
Mike King
e-mail
Web: www.companiesandmarkets.com
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News
www.newsenvoy.com

 


Terms & Conditions | Privacy | About us | Contact PR-inside.com