Today: September 29, 2016, 12:12 pm

South Korea coffee market: 9% growth witnessed during 2012
Coffee in South Korea - a new market research report on 2014-04-18 04:05:02
Dongsuh Foods Co Ltd dominates the South Korea coffee market with off-trade volume share of 77% in 2012. The company has a strong brand in Maxim and good selling power. The company offers frequent promotions where, for example, it gives 20 additional instant coffee sticks when purchasing 100 stick packages. Though other market players followed the company´s strategy and marketing activities, Dongsuh Foods Co Ltd maintained its lead supported by brand power.

Coffee recorded off-trade value growth of 9% in 2012 to reach Won1.6 trillion. Instant coffee had the biggest value ratio with 94% of total coffee market. Instant coffee product satisfied consumers with different taste in sugar consumption. The product packages were usually designed to allow consumers to adjust sugar amount to their preference, packed in a tube-shaped package while sugar was concentrated on one side of the tube. This allowed consumers to easily control sugar level by holding on to that end.

Off-trade constant value of coffee is expected to grow by CAGR of 4%. Korean consumers are becoming more sophisticated about coffee taste and prefer premium products. Coffee market in 2012 is still dominated by instant mix coffee. However in other countries like Italy, France, and the US, fresh coffee has the highest sales ratio. South Korea is expected to follow the trend of western countries as consumers look for premium coffee. Even though coffee grew very strongly over the review period, there is still room to grow when looking at sharply increasing chained speciality coffee shops and imported coffee volume and value.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 453 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.