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South Korea Consumer Electronics Report Q1 2014

South Korea Consumer Electronics Market: New market analysis published

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2014-02-07 20:27:02 - South Korea Consumer Electronics Report Q1 2014 - a new market research report on

Although the South Korean consumer electronics is mature, meaning growth rates will be below those of emerging markets, we have a positive medium term outlook and forecast spending will grow by about 5.4% in US dollar terms during 2013 to $US13.7bn, from US$13.0bn in 2012. In the short term, high household debt levels will be a constraint on consumer spending and high penetration rates mean there are limited first-time buyer opportunities. However, consumer appetite for innovative products means we have a bright medium-term outlook. New models of smartphones offering LTE, or the popular phablet category, are expected to fare well, while tablets, convertibles/hybrids and emerging technologies such as OLED and ultra-HD TV sets and wearable computing devices also offer medium-term



growth potential.

Headline Expenditure Projections:

- Computer Hardware Sales: US$4.2bn in 2012 to US$4.4bn in 2013, +6.1% in US dollar terms. A booming tablet market and indications of growing consumer demand for hybrids and ultra-thin notebooks utilising Windows 8 and Intel´s Haswell chipsets will sustain growth in market value.

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Mike King
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