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Homeshopping in South Korea

South Korea homeshopping market: GS Homeshopping the leading player with 22% value share

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2014-02-10 23:21:01 - Homeshopping in South Korea - a new market research report on

GS Homeshopping Co Ltd maintained the leading position in the South Korea home shopping market in 2012 with a 22% value share. However the gap between GS Homeshopping and the category´s second largest player, CJ O SHOPPING Co Ltd, was minute, as CJ O SHOPPING also recorded a value share of 22%. Complicating matters further is that the third-placed player in the category, Lotte Homeshopping Co Ltd, also held a value share of 22%, while fourth-placed Hyundai Homeshopping Co Ltd held a value share of 21%. As a result of this extremely high level of consolidation at the top of the category, an intense rivalry exists among these four companies, leading them to put a lot of effort into providing



extremely high levels of customer service.

Homeshopping in South Korea maintained its positive performance during 2012 as the category increased in value by 12%. During January 2012 Home & Shopping entered the category, increasing the overall size of the homeshopping. Home & Shopping is a format which has been developed especially for the benefit of small and medium-sized manufacturers. Competition among the leading players in homeshopping also became more intense during 2012 as marginal differences in value sales between the players meant that the positions of the companies competing in TV homeshopping and catalogue homeshopping have been fluctuating and shifting since 2010.

Homeshopping in South Korea is expected to increase in constant value at a CAGR of 4% over the forecast period. As South Korea´s leading homeshopping companies are slowly offering a more diverse range of products and continue to upgrade their customer service through measures such as installing highly advanced payment and delivery systems, consumer loyalty in homeshopping is likely to increase in South Korea during the forecast period. By the end of 2017, homeshopping is expected to have increased in value beyond Won9.4 trillion as the intense competition which exists among the leading players in the channel is likely to result in higher demand.

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