Tea in South Korea - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-04-18 04:01:01
AmorePacific Corp leads the South Korea tea market with 31% value share in 2012 followed by Dongsuh Foods Co Ltd. Both companies focus on green tea. AmorePacific Corp has its representative brand Sulloc, positioned in premium green tea with both loose tea and tea bag format. Sulloc brand by AmorePacific Corp continued to maintain its premium image by mainly distributing through department stores and minimising the sales through hypermarkets and internet retailers. The company operated the specialised O´Sulloc Tea House. Dongsuh Foods Co Ltd on the other hand is focused on economic price level in mostly tea bag format.
Tea had -2% decline in off-trade value sales, reaching Won220 billion in 2012. The market declined in the review period but the negative growth rate was becoming slower. Black tea showed stagnant movement whereas green tea was shrinking at a moderate pace. Fruit/herbal tea and instant tea contributed to tea overall with value growth of 3% and 5% each.
Tea is expected to have constant off-trade value CAGR of -1% in the forecast period. Green tea is expected to show biggest drop with constant CAGR of -3% in volume. The decrease rate in each year is expected to be slower, but the declining trend will be constant. Supply channels are reacting to this decline in demand. Farmers are changing green tea fields into other crop fields or even closing the fields. Such decrease in both number of fields and field size is expected to continue in the forecast period, making it harder for green tea to have momentum in regaining market power or popularity.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.