Today: September 25, 2016, 5:45 am

South Korea tea market: AmorePacific the leading player during 2012
Tea in South Korea - a new market research report on 2014-04-18 04:01:01
AmorePacific Corp leads the South Korea tea market with 31% value share in 2012 followed by Dongsuh Foods Co Ltd. Both companies focus on green tea. AmorePacific Corp has its representative brand Sulloc, positioned in premium green tea with both loose tea and tea bag format. Sulloc brand by AmorePacific Corp continued to maintain its premium image by mainly distributing through department stores and minimising the sales through hypermarkets and internet retailers. The company operated the specialised O´Sulloc Tea House. Dongsuh Foods Co Ltd on the other hand is focused on economic price level in mostly tea bag format.

Tea had -2% decline in off-trade value sales, reaching Won220 billion in 2012. The market declined in the review period but the negative growth rate was becoming slower. Black tea showed stagnant movement whereas green tea was shrinking at a moderate pace. Fruit/herbal tea and instant tea contributed to tea overall with value growth of 3% and 5% each.

Tea is expected to have constant off-trade value CAGR of -1% in the forecast period. Green tea is expected to show biggest drop with constant CAGR of -3% in volume. The decrease rate in each year is expected to be slower, but the declining trend will be constant. Supply channels are reacting to this decline in demand. Farmers are changing green tea fields into other crop fields or even closing the fields. Such decrease in both number of fields and field size is expected to continue in the forecast period, making it harder for green tea to have momentum in regaining market power or popularity.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Press Information

Published by
Mike King
London: +44 (0) 203 086 8600

# 465 Words
Related Articles
More From Finance
P2P lending platform Monexo partners with IDBI-Trusteeship [..]
For Immediate Release: 2nd September 2016 MUKESH BUBNA, CEO Monexo Fintech Pvt Limited P2P [..]
Day Trade to Win New September Class [..]
Sold Out? New Class Added – On September 6, 2016, is launching a brand new eight-week trading boot camp [..]
FTM (Forget The Market) Reopens 3 Shares [..]
Port Vila, Vanuatu, 28th July 2016 - Investment firm FTM today announced the reopening of three separate share options, projected [..]
Ex-Citibanker Launching Online P2P marketplace in India [..]
A study conducted by World Bank shows that MSMEs in India face an estimated credit gap of INR 20.9 trillion [..]
New Frontier Portfolios Top Morningstar Rankings
New Frontier’s global strategic portfolios topped the Global Balanced Strategic/All-Inclusive category of the latest Morningstar ETF [..]

Disclaimer: If you have any questions regarding information in this press release please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims the content included in this release.