Free Submission Public Relations &
Deutsch English

Alcoholic Drinks in Spain

Spain alcoholic drinks market: High unemployment levels affecting industry sales

Print article Print article
2014-04-03 05:37:03 - Alcoholic Drinks in Spain - a new market research report on

The recession has spread widely throughout European markets and has especially affected certain countries, such as Spain. With unemployment levels sky high and large segments of the population facing critical financial conditions, private consumption continued to be severely affected. In a context of frugal consumption patterns and austerity, private label and economy products seem to be among the few winners in this area.

The downward trend in consumption and consumers increasingly seeking to save – cutting down on expenses, particularly on leisure activities – translated into a consumption transfer from the on-trade to the off-trade channel. Considering that Spain has a strong bar tradition and horeca is the most important channel for alcoholic drinks in value terms, the negative effects of



the recession have been very significant, reflected in the number of bars that have closed since the beginning of the economic downturn.

The Spanish alcoholic drinks category also experienced a shift in terms of imports and exports. The need for foreign products in order to supply the needs of Spaniards is dropping, in line with decreasing consumption and the rise of localism and regional manufacturers. At the same time, the need to find new niches and growth opportunities among Spanish alcoholic drinks companies led to a strong commitment to exports, including through merger and acquisition activity and subsidiaries operated overseas.

Alcoholic drinks witnessed a strong polarisation of demand during 2012. On the one hand there was an indulgence trend among consumers, which boosted premium products within gin, rum and sparkling wine, while pushing the cocktail fad. On the other hand, a more rational and less compulsive consumer worried about declining incomes boosted economy categories and private label products, causing an increase in the volume share of the leading retailers in the country, which continue to reduce reserved space in shelves for branded companies.

A preference for local and regional products, increasing concern with sustainability matters and a willingness to follow healthy patterns was transferred into the appearance of local projects and especially craft producers. The result has been an increasing number of craft manufacturers emerging during 2012 and their inclusion into retail channels, especially within the categories of beers and spirits. The reason behind this is the perception of these producers as being less harmful to the environment and the fact that purchasing these products contributes to developing local and regional economies.

Alcoholic drinks is not set to return to growth until 2016. Over the forecast period sales will post a marginal decline in volume terms. Unit prices will follow this downward trend and the category is set for a period of consolidation as players struggle for survival.

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact