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Spain Cider Market Insights 2013

Spain cider market: Decline of 3% during 2012


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2014-04-18 13:05:04 - Spain Cider Market Insights 2013 - a new market research report on companiesandmarkets.com

The Spain cider market decreased by 3% in 2012.The cider market is split between traditional or natural called still cider and carbonated cider; two variants sharing the same parent name but with different production procedures resulting in two different beverages in terms of flavor and consumption characteristics. The decline was mainly caused by an on-premise contraction suffered at EDA outlets due to the economic difficulties of consumers.

The cider market is split between traditional or natural called still cider and carbonated cider; two variants sharing the same parent name but with different production procedures resulting in two different beverages in terms of flavor and consumption characteristics.

Cider is positioned as a low alcohol content (4-7% Abv) and easy to drink beverage for

 

 

consumers who are reluctant to indulge in heavy alcohol consumption. Consumption in EDA outlets contracted as consumers continued to be reluctant to spend.

From the beginnings of the Spanish cider market, carbonated cider brands have traditionally used thick green glass bottle packaging for easy identification on retail shelves. This packaging strategy has encouraged a rather old-fashioned image of cider, similar to that of some outdated brands of sherry or local quality wine.

The forecast for 2013 is for further decline owing to the on-premise market being affected by the limited spending power of the consumer. The off-premise market performed well and achieved a moderate growth driven by PL brands. The leading brands took further share. The two leading brands, El Gaitero and La Asturiana, were supported through competitive pricing and excellent presence at points of sale.

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