2014-02-18 20:23:03 - RTD Tea in Spain - a new market research report on companiesandmarkets.com
CÃa Servicios de Bebidas Refrescantes remains the leading player in the Spain RTD tea market, with a 59% share of off-trade value sales in 2012. The company dominates due to Nestea, which has been synonymous with RTD tea in Spain since its release in 1993. The leading player increased its off-trade value sales and share significantly in 2012, thanks to the general good performance of RTD tea in Spain, the release of a range of Nestea green RTD tea and massive advertising campaigns in 2011 and 2012.
RTD tea recorded a 3% increase in off-trade current value sales in 2012 to reach â¬101 million. Off-trade volume sales also grew by 3%. More and more people decided to switch from certain non-cola
carbonates, or even regular cola carbonates, to RTD tea, in an attempt to reduce their sugar intake and consume more natural soft drinks with fewer artificial components. Manufacturers responded to the growth in demand for more natural soft drinks, releasing specific products and putting an emphasis on reduced sugar or NH RTD green tea in their marketing strategies and promotions.
The healthier soft drinks concept will continue to gain popularity in Spain. Soft drinks that help to balance consumer diets, such as green tea, are predicted to growing in importance. The search for more natural drinks (reduced sugar) will see more consumers shift from carbonated soft drinks to RTD tea, for example. The growing healthier lifestyle trend will continue to benefit RTD tea in Spain. As a result, a 2% off-trade volume CAGR is expected over the forecast period.
- Off-trade current value sales grow by 3% in 2012 to reach â¬101 million
- The healthier lifestyle trend boosts sales in 2012
- In 2012 NH RTD green tea posts the highest off-trade current value sales growth of 17%
- The average off-trade current unit price of RTD tea decreases in 2012
- CÃa Servicios de Bebidas Refrescantes leads in 2012 with a 59% share of off-trade value sales
- Off-trade constant value sales are expected to grow by 2% over the forecast period to reach â¬103 million in 2017
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