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Spain telecoms market: Industry accounts for around 4% of national GDP
Spain - Telecoms, IP Networks, Digital Media and Forecasts - a new market research report on 2014-04-22 12:23:01
Spain´s telecom market is one of the largest in Europe, accounting for around 4% of the country´s GDP and directly employing some 67,000 people. The continuing economic turmoil has resulted in considerable financial constraints on consumers, resulting in a steady fall in revenue since 2008. In the mobile sector the number of subscribers has also fallen as customers drop multiple SIM card use. Mobile traffic volumes are now lower than in 2008.
Telefónica still controls the bulk of national and local infrastructure, and despite a decade of deregulation it dominates the fixed-line voice market and accounts for more than half of the broadband market. Fixed-line operators trying to break Telefónica´s hegemony include ONO, Jazztel, Vodafone, Euskaltel and Orange. Key regulator measures have facilitated growth in the broadband market, while the 2013 co-operative network share and build agreement between the main players Telefónica, Vodafone and Orange will do much to extend FttH infrastructure nationally, and so speed up customer take-up of fibre-based services.
Mobile market
By mid-2013 all MNOs had launched commercial LTE networks, which are expected to extend to most most of the country by the end of 2014. With this infrastructure in place, the operators will be better positioned to develop m-commerce and contactless payments. In mid-2013 Telefónica partnered with the Spanish banks La Caixa and Santander to deliver m-payment services and a digital wallet. Users can combine existing credit cards into the digital wallet and can send and receive funds via their mobile phone using the recipient´s phone number. Spain has been at the forefront of m-commerce in recent years, with Barcelona having become one of the country´s first contactless cities following a project between banks, the City Council and merchants.
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