2014-08-17 08:29:27 - New Beverages market report from Euromonitor International: "Sports and Energy Drinks in South Africa"
Television advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant in justifying higher unit prices for products such as energy drinks which is a fairly new and small category in South Africa. The success of most brands in South Africa has been due to the use of eye catching advertisements, such the ones used by Red Bull where animated cartoon characters have been used to show the benefits of consuming the brand.
Coca-Cola continued to lead sports and energy drinks, with an overall volume share of 33%. The company's success is highly driven by its diverse brand range spanning both sports and energy drinks. The
company boasts its Powerade brand in sports drinks, where the brand is more popular amongst consumers due to wider distribution and persistent brand promotion. Coca-Cola also leads energy drinks with its Power Play brand, which commands more share due to the fact that it is priced lower when compared with its rival brand, Red Bull.
Full Report Details at
- www.fastmr.com/prod/859212_sports_and_energy_drinks_in_south_afr ..
Sports and energy drinks is expected to see steady growth over the forecast period. Growth is expected to be highly driven by energy drinks, which is currently the smaller of the two categories. Continued promotional activities, including TV advertisements, are expected to continue boosting volume sales growth for energy drinks.
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in South Africa market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sports and Energy Drinks in South Africa?
* What are the major brands in South Africa?
* What are key new sports and energy drinks launches and what impact impact did they have on #category#?
* Who are the key consumers of sports and energy drinks in South Africa?
* What time of day are sports and energy drinks most commonly consumed?
* What trends motivate people to drink sports and energy drink in South Africa?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Partial Table of Contents:
SPORTS AND ENERGY DRINKS IN SOUTH AFRICA
LIST OF CONTENTS AND TABLES
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Smaller Manufacturers Continue To Put Pressure on Dominant Companies
In-store Brand Promotions Remain Vital in Stimulating Soft Drinks Demand
Private Label Development Continues To Influence Competition in South Africa
Modern Retail Channels Continue To Drive Volume Sales Growth of Soft Drinks
South Africans Expected To Seek More Value-for-money Products
Key Trends and Developments
Product Diversity Remains Key To Market Success
Private Label Gains Momentum
Supermarkets An Important Channel in Soft Drinks Distribution Across South Africa
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Full Table of Contents is available at:
-- www.fastmr.com/prod/859212_sports_and_energy_drinks_in_south_afr ..
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