2012-09-29 19:44:29 - Recently published research from Euromonitor International, "Sports Nutrition in Kenya", is now available at Fast Market Research

Sports nutrition sales are dominated by protein powder. The increase in sales can be attributed to more education and self-awareness. More young people are practicing sports such as rugby as a hobby or part-time job, which has affected the level of growth. It is no longer for a particular group of professionals only.

Euromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why

buy this report?

* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Full Report Details at
- www.fastmr.com/prod/465199_sports_nutrition_in_kenya.aspx


Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

SPORTS NUTRITION IN KENYA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition: Value 2006-2011
Table 2 Sales of Sports Nutrition: % Value Growth 2006-2011
Table 3 Sports Nutrition Company Shares 2007-2011
Table 4 Sports Nutrition Brand Shares 2008-2011
Table 5 Forecast Sales of Sports Nutrition: Value 2011-2016
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2011-2016
Executive Summary
Weakening Shilling Threatens To Slow Down Economic Growth
Self-medicating Gaining Popularity Amongst More Highly Informed Public
GlaxoSmithKline Continues To Lead
Rise of the Middle Class in the Wake of Global Recession
High Fuel and Production Costs Threaten To Curtail Value Sales Growth
Key Trends and Developments
Political and Economic Changes Boost Kenya's Performance
Urbanisation Helps Drive Sales of Consumer Health
Rising Health Awareness Boosts Growth
Self-medication Grows With Increased Awareness and Availability
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
De-listing Or De-reimbursement
Advertising
Packaging
Labelling
Distribution
Vitamins and Dietary Supplements Registration and Classification
Generics
Definitions
Sources
Summary 1 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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