2014-03-20 11:21:01 - CafÃ©s/Bars in Canada - a new market research report on companiesandmarkets.com
In 2012, Starbucks Coffee Canada Inc ranked first with a 16% value share to total C$781 million in sales. Starbucks also ranked first in terms of the number of outlets with a total of 1,181 establishments. The company saw a strong lead in specialist coffee shops, where it accounted for a value share of 42%, and 39% of transactions.
In 2012 the company launched a new speciality coffee product, Blonde, representing a lighter roast of coffee, which it claims is preferred by 40% of Canadians, who find Starbuck´s signature coffee beverages too strong. By launching this product for sale as coffee beans and a speciality drink in Starbucks´ coffee shops, as well as coffee products in supermarkets, the company hopes to
extend its consumer base to coffee drinkers not previously targeted.
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