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Jewellery in the US

Sterling Jewelers the key player in the United States jewellery market


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2014-03-21 14:05:04 - Jewellery in the US - a new market research report on companiesandmarkets.com

The jewellery category in the US is very fragmented, with no single company controlling more than a 6% share of sales in 2012. Sterling Jewelers was the leader in jewellery overall, with a 6% value share in 2012, up slightly from 2011. The company owns the leading jewellery brand in the US, Kay Jewelers, and the third brand, Jared the Galleria.

Sterling Jewelers was able to maintain its lead in jewellery through its large store base and extensive investment in marketing. Both Kay Jewelers and Jared the Galleria advertise heavily on television during the key holidays of Christmas and Valentine´s Day. Both chains also sell a lifetime warranty option, which independent jewellery retailers are typically unable to offer. In addition, exclusive

 

 

offerings such as the Leo Diamond collection at Jared the Galleria and Kay Jewelers is another sales driver.

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