2014-03-21 14:05:04 - Jewellery in the US - a new market research report on companiesandmarkets.com
The jewellery category in the US is very fragmented, with no single company controlling more than a 6% share of sales in 2012. Sterling Jewelers was the leader in jewellery overall, with a 6% value share in 2012, up slightly from 2011. The company owns the leading jewellery brand in the US, Kay Jewelers, and the third brand, Jared the Galleria.
Sterling Jewelers was able to maintain its lead in jewellery through its large store base and extensive investment in marketing. Both Kay Jewelers and Jared the Galleria advertise heavily on television during the key holidays of Christmas and Valentine´s Day. Both chains also sell a lifetime warranty option, which independent jewellery retailers are typically unable to offer. In addition, exclusive
offerings such as the Leo Diamond collection at Jared the Galleria and Kay Jewelers is another sales driver.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.