2012-09-20 04:09:25 - Successes and Failures Case Study: Arla Squeeze Yogurt - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Arla Squeeze failed to engage its core consumer demographic.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.

Key Highlights

Around 80%

 

 

of new product innovation fails – highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

Datamonitor is constantly monitoring the big winners and losers in the CPG industry. Each case contains background information, describes how developments unfolded, and is contextualized by Datamonitor´s own research and analysis.

This case looks at the example of Arla Squeeze Yogurt. Arla Squeeze hoped to bridge the gap between adults´ and kids´ yogurts by targeting teenagers. However, the brand´s packaging failed to excite its core demographic. It´s ´on the go´ yogurt positioning did not differentiate the brand from competing brands in the category.

Reasons to Buy

- Why is Arla Squeeze considered an interesting case of failure?
- How does Datamonitor judge the failure of Arla Squeeze?
- What consumer insight has underpinned this?
- What can I learn from the failure of Arla Squeeze?

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