2012-10-29 23:11:39 - Successes and Failures Case Study: Beet It Stamina Shot - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. Lessons can be learned from both successes and failures. This case study looks at how the Beet It brand has recently succeeded in the UK by combining scientific evidence with good marketing.

Report Scope

- Access comprehensive analysis of global successes and failures in the CPG industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside

 

 

of your category.

Key Highlights

Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

We are constantly monitoring the big winners and losers in the CPG industry. Each case contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.

This case looks at the example of Beet It Stamina Shot in the UK. Using scientific evidence of its benefits, the brand saw high sales momentum following its 2010 launch.

Reasons to Buy

- Why is Beet It Stamina Shot considered an interesting case of success?
- How do we judge the success of Beet It Stamina Shot?
- What consumer insight has underpinned this?
- What can I learn from the success of Beet It Stamina Shot in the UK?

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.