2012-12-10 23:44:18 - Successes and Failures Case Study: Boar's Head - a new market research report on companiesandmarkets.com
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods (CPG) industry. Lessons can be learned from both successes and failures. This case study looks at how the Boar´s Head brand has come to dominate the US premium deli meat category simply by taking an aggressive approach to brand marketing and distribution.
- Access comprehensive analysis of global successes and failures in the CPG industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or underdelivered.
- Obtain a broader appreciation of the CPG industry
by gaining insights from both within and outside of your category.
Around 80% of new product innovation fails, highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.
We are constantly monitoring the big winners and losers in the CPG industry. Each case contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.
This case looks at the example of the premium delicatessen products brand, Boar´s Head. By using aggressive marketing and distribution tactics, Boar´s Head has risen to the top of the US premium deli meat category, highlighting the importance of being bold amid economically testing times.
Reasons to Buy
- Why is the Boar´s Head brand considered an interesting case of success?
- How do we judge the success of Boar´s Head?
- What consumer insight has underpinned this?
- What can I learn from the success of Boar´s Head?
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