2012-10-29 23:36:39 - Successes and Failures Case Study: Crystal Eco - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Crystal Eco has succeeded in Brazil by tapping into the sustainability trend.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.

Key Highlights

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80% of new product innovation fails, highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

We are constantly monitoring the big winners and losers in the consumer packaged goods industry. This case study looks at the example of Crystal Eco mineral water in Brazil. Increased brand loyalty has been achieved by combining innovative sustainable packaging solutions and strong marketing campaigns.

Keywords: success, failure, CPG, FMCG, innovation, marketing, mineral water, packaging, sustainability, green, renewable sources, environment, crushable.

Reasons to Buy

- Why is Crystal Eco considered an interesting case of success?
- How do we judge the success of Crystal Eco?
- What consumer insight has underpinned this?
- What can I learn from the success of Crystal Eco?

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