2012-10-29 23:38:36 - Successes and Failures Case Study: Dollar Shave Club - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Dollar Shave Club – a very small e-commerce startup – took on the well-established giants in the men´s razor market, and won.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the consumer packaged goods industry

 

 

by gaining insights from both within and outside of your category.

Key Highlights

Around 80% of new product innovation fails, highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

We are constantly monitoring the big winners and losers in the consumer packaged goods industry. This case study considers the way in which Dollar Shave Club has used a "tongue-in-cheek" social media campaign to speak to its target male consumers, rather than relying on celebrity endorsements or big-budget TV advertising.

Keywords: success, failure, CPG, FMCG, disruptive digital marketing, e-commerce, startup, endorsements, male grooming, shaving, blades, viral, retail, subscription, skepticism, credibility.

Reasons to Buy

- Why is Dollar Shave Club considered an interesting case of success?
- How do we judge the success of Dollar Shave Club?
- What consumer insight has underpinned this?
- What can I learn from the success of Dollar Shave Club?

Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..

Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..

Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..

About Us
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.com’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.