2014-02-03 06:05:01 - Successes and Failures Case Study: Dove Men+Care - a new market research report on companiesandmarkets.com
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how changing consumer perceptions can help a brand succeed in a new, undeveloped category.
- Use our selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
Reasons to Buy
- How do
we define success and failure?
- Why is Dove´s Men+Care face-care range considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of Dove´s Men+Care face-care range?
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