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Successes and Failures Case Study: Dove Men+Care - new market research report published
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Successes and Failures Case Study: Dove Men+Care - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-04-16 06:42:04
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how changing consumer perceptions can help a brand succeed in a new, undeveloped category.

Report Scope

- Use our selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons to Buy

- How do we define success and failure?
- Why is Dove´s Men+Care face-care range considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of Dove´s Men+Care face-care range?

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Published by
Mike King
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