2012-12-10 23:46:17 - Successes and Failures Case Study: Five Guys Burgers and Fries - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study examines the reasons for the strong growth and success of Five Guys Burgers and Fries, which has been named America´s fastest growing restaurant chain in 2012.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by

 

 

gaining insights from both within and outside of your category.

Key Highlights

Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

We are constantly monitoring the big winners and losers in the CPG industry. Each case contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.

This case looks at the example of Five Guys Burgers and Fries and the key drivers of its success.

Reasons to Buy

- Why is Five Guys Burgers and Fries considered an interesting case of success?
- How do we judge the success of Five Guys Burgers and Fries?
- What consumer insight has underpinned this?
- What can I learn from the success of Five Guys Burgers and Fries?

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