2012-12-10 23:38:19 - Successes and Failures Case Study: Hillfarm Rapeseed Oil - a new market research report on companiesandmarkets.com
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Hillfarm Rapeseed Oil has succeeded in adding value to a commodity product, by turning an unprofitable oilseed rape crop into a premium culinary oil product.
- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG
industry by gaining insights from both within and outside of your category.
Around 80% of new product innovation fails â highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.
We are constantly monitoring the big winners and losers in the CPG industry. Each case contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.
This case looks at the example of Hillfarm Rapeseed Oil. By producing a product that meets the growing trends of health, sustainability, and localism, and of educating consumers about the benefits, Hillfarm Rapeseed Oil succeeded in creating a new category (premium rapeseed oil) in the UK, competing with olive oil.
Reasons to Buy
- Why is Hillfarm Rapeseed Oil considered an interesting case of success?
- How do we judge the success of Hillfarm Rapeseed Oil?
- What consumer insight has underpinned this?
- What can I learn from the success of Hillfarm Rapeseed Oil?
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