2012-12-11 01:08:17 - Successes and Failures Case Study: Jones Soda - a new market research report on companiesandmarkets.com
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Jones Soda, a gourmet soda brand, became too ambitious and failed to stay focused on its core brand values, resulting in plummeting revenue.
- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by
gaining insights from both within and outside of your category.
Around 80% of new product innovation fails, highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.
We are constantly monitoring the big winners and losers in the CPG industry. Each case study contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.
Keywords: success, failure, CPG, FMCG, innovation, marketing, promotion, carbonated soft drinks, non-alcoholic beverages, Jones Soda.
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