Free Submission Public Relations &
Deutsch English

Successes and Failures Case Study: Kit Kat Chunky Champion Campaign

Successes and Failures Case Study: Kit Kat Chunky Champion Campaign - new market research report published

Print article Print article
2014-02-24 03:11:02 - Successes and Failures Case Study: Kit Kat Chunky Champion Campaign - a new market research report on

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how disruptive digital marketing can be used to bolster consumer engagement with incremental product innovations, such as new flavor variants.

Report Scope

- Use Datamonitor´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of



your sector.

Key Highlights

Effective innovation is the key to sustained competitive advantage in the consumer packaged goods industry, and brands can significantly benefit from learning why certain products do not perform as well as expected, and why others succeed, in order to inspire ideation and innovation.

Datamonitor constantly monitors the big winners and losers in the consumer packaged goods industry. Each case study is supported by an objective summary and tangible evidence of success or failure, and then contextualized by Datamonitor´s own research and analysis.

Keywords: success, failure, CPG, FMCG, innovation, Kit Kat Chunky, confectionery, chocolate, digital marketing, crowdsourcing, men, males, incremental innovation, augmented reality, Internet, social media, Facebook, co-creation.

Reasons to Buy

- How does Datamonitor define success and failure?
- Why is Kit Kat Chunky´s Choose a Champion campaign considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this marketing campaign capitalized on?
- What can I learn from the success of Kit Kat Chunky´s digital crowdsourcing campaign?

Click for report details: ..

Browse all Food and Drink Market Research Reports ..

Browse all Food and Drink Company Profile Reports ..

Browse all Latest Market Research Reports ..

About Us is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles,’s online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.

Mike King
Phone: London: +44 (0) 203 086 8600

Disclaimer: If you have any questions regarding information in these press releases please contact the company added in the press release. Please do not contact pr-inside. We will not be able to assist you. PR-inside disclaims contents contained in this release.
Latest News
Read the Latest News


Terms & Conditions | Privacy | About us | Contact