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Successes and Failures Case Study: New Flora - new market research report published
Successes and Failures Case Study: New Flora - a new market research report on 2014-04-21 04:45:02
This case study outlines how Flora failed to understand the needs of its core consumer when it changed the taste of a long-established and well-loved brand. Following backlash from loyal customers and poor sales, Flora was forced to make a U-turn and bring back the original taste 17 months later.

Report Scope

- Use our Consumer´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Reasons to Buy

- Why is New Flora considered an interesting case of failure?
- What consumer insight underpins this failure?
- What can I learn from the failure of New Flora?

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Published by
Mike King
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