2014-04-21 04:45:02 - Successes and Failures Case Study: New Flora - a new market research report on companiesandmarkets.com
This case study outlines how Flora failed to understand the needs of its core consumer when it changed the taste of a long-established and well-loved brand. Following backlash from loyal customers and poor sales, Flora was forced to make a U-turn and bring back the original taste 17 months later.
- Use our Consumer´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within
and outside of your sector.
Reasons to Buy
- Why is New Flora considered an interesting case of failure?
- What consumer insight underpins this failure?
- What can I learn from the failure of New Flora?
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.