Successes and Failures Case Study: PatrÃ³n XO CafÃ© - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-05 01:03:01
Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how a big brand can enjoy international success while remaining firmly grounded in its roots.
- Use our Consumer´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.
PatrÃ³n XO CafÃ© has enjoyed notable success in the Australian market, which can be attributed in part to its commitment to traditional production methods and pursuit of authenticity. Indeed, there has been a marked increase in the proportion of Australians who are highly influenced by claims of "authentic" when purchasing food and drinks.
Keywords: success, failure, CPG, FMCG, innovation, PatrÃ³n, tequila, spirit, coffee, liqueur, premium, brand extension, authenticity, Australia, quality, real, genuine, traditional, small batch, home-made.
Reasons to Buy
- Why is PatrÃ³n XO CafÃ© considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of PatrÃ³n XO CafÃ©?
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