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Successes and Failures Case Study: Patrón XO Café

Successes and Failures Case Study: Patrón XO Café - new market research report published

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2014-03-05 01:03:01 - Successes and Failures Case Study: Patrón XO Café - a new market research report on

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how a big brand can enjoy international success while remaining firmly grounded in its roots.

Report Scope

- Use our Consumer´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Key Highlights

Patrón XO



Café has enjoyed notable success in the Australian market, which can be attributed in part to its commitment to traditional production methods and pursuit of authenticity. Indeed, there has been a marked increase in the proportion of Australians who are highly influenced by claims of "authentic" when purchasing food and drinks.

Keywords: success, failure, CPG, FMCG, innovation, Patrón, tequila, spirit, coffee, liqueur, premium, brand extension, authenticity, Australia, quality, real, genuine, traditional, small batch, home-made.

Reasons to Buy

- Why is Patrón XO Café considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of Patrón XO Café?

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