2012-10-29 23:19:39 - Successes and Failures Case Study: Shin Ramyun Black Instant Noodles - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at the consumer backlash that ensued when Shin Ramyun Black instant noodles in South Korea was deemed to have engaged in misleading advertising.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the consumer packaged goods industry by

 

 

gaining insights from both within and outside of your category.

Key Highlights

Innovation can be highly rewarding but fraught with risk, with product failure rates of around 80%. Still, valuable lessons can be learnt from both hits and misses. Each case study is supported by tangible evidence of success or failure, and contextualized by our own research and analysis.

This case study looks at the example of Shin Ramyun Black instant noodles in South Korea. The product touted overinflated health claims and lost the trust of consumers.

Keywords: success; failure; CPG; FMCG; innovation; marketing; South Korea; labeling; noodles; soup; instant; claims; misleading; deceptive; false; advertising; premium; skepticism; trust; transparency; cynicism; regulation; ingredients; health; wellness; stakeholder.

Reasons to Buy

- Why is Shin Ramyun Black considered an interesting case of failure?
- How do we assess the performance of the product launch?
- What consumer insight has underpinned this?
- What can I learn from the failure of Shin Ramyun Black in South Korea?

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