2012-09-20 04:17:25 - Successes and Failures Case Study: Simply Nectar - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Simply Nectar has increased sales significantly by capitalizing on the rising health consciousness of consumers.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of

 

 

your category.

Key Highlights

Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

Datamonitor is constantly monitoring the big winners and losers in the CPG industry. Each case study contains background information, describes how developments unfolded, and is contextualized by Datamonitor´s own research and analysis.

This case study looks at how Simply Nectar has benefitted from its "clean label" positioning.

Reasons to Buy

- Why is Simply Nectar considered an interesting case of success?
- How does Datamonitor judge the success of Simply Nectar?
- What consumer insight has underpinned this?
- What can I learn from the success of Simply Nectar?

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