2012-10-29 23:20:39 - Successes and Failures Case Study: Two Chicks Egg White - a new market research report on companiesandmarkets.com

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Two Chicks Egg White successfully filled a gap in the market in the UK for a liquid egg white product.

Report Scope

- Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
- Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
- Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
- Avoid costly investments by learning important lessons from companies and brands that

 

 

have failed or under-delivered.

Key Highlights

Around 80% of new product innovation fails, highlighting the challenge that industry players face in innovating in today´s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

We are constantly monitoring the big winners and losers in the consumer packaged goods industry. Each case study contains background information, describes how developments unfolded, and is contextualized by our own research and analysis.

This case study looks at Two Chicks Egg White. By identifying a gap in the market in the UK for a product that was already successful in the US, Two Chicks was able to successfully bring the first liquid egg product to the UK market, gaining listings in most major grocery retail chains and seeing significant sales growth year-on-year.

Reasons to Buy

- Why is Two Chicks Egg White considered an interesting case of success?
- How do we judge the success of Two Chicks Egg White?
- What consumer insight has underpinned this?
- What can I learn from the success of Two Chicks Egg White?

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