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Successes and Failures Case Study: Whole Foods Market

Successes and Failures Case Study: Whole Foods Market - new market research report published


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2014-02-24 03:09:02 - Successes and Failures Case Study: Whole Foods Market - a new market research report on companiesandmarkets.com

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This case study illustrates how to adopt a tailored approach to expansion without compromising brand ideals.

Report Scope

- Use Datamonitor Consumer´s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success.
- Obtain a broader appreciation of the consumer packaged goods industry by gaining insights from both within and outside of your sector.

Key Highlights

The contrast

 

 

between Whole Foods´ success and Fresh & Easy´s demise illustrates the importance of acknowledging the diversity of each market and tailoring formats and store offerings accordingly.

Keywords: success, failure, CPG, FMCG, innovation, retail, grocery, shop, shopper, premium, one-stop-shopping, big box, convenience, compact, urban, growth, expansion, brand, customization.

Reasons to Buy

- Why is Whole Foods Market considered an interesting case of success?
- What consumer insight underpins this success?
- Which consumer trends has this product innovation capitalized on?
- What can I learn from the success of Whole Foods Market?

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Author:
Mike King
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