2012-09-26 17:59:35 - Supplier Marketing Spend Activity in the European Construction Industry 2012-2013: Survey Brief - a new market research report on companiesandmarkets.com

"Supplier Marketing Spend Activity in the European Construction Industry 2012-2013: Survey Brief" is a new report that analyzes how supplier marketing spend activities in the European construction industry are set to change in 2012–2013. This report gives you access to the annual marketing budgets: construction industry suppliers, planned change in marketing expenditure, future investment in media channels, suppliers´ future investment in marketing and sales technology. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Report Summary

• This report is the result of an extensive survey drawn from our exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106

 

 

industry executives have been captured in our in-depth survey, of which 37% represent director and C-level respondents
• The research is based on primary survey research conducted by accessing our B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
• The report covers data and analysis on construction industry supplier marketing spend activity
• Key topics covered include annual marketing budgets, planned change in marketing expenditure, future investment in media channels and suppliers´ future investment in marketing and sales technology

Report Scope

The report features the opinions of European construction industry respondents related to the following:

• Annual marketing budgets: construction industry suppliers
• Planned change in marketing expenditure
• Future investment in media channels
• Suppliers´ future investment in marketing and sales technology

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