2012-09-26 17:47:33 - Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Intelligence - a new market research report on companiesandmarkets.com

"Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the European Construction Industry 2012-2013: Survey Intelligence" is a new report that analyzes how industry spending activities and marketing and sales behavior and strategies in the European construction are set to change in 2012–2013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by supplier and company turnover.

Report Summary

• This report is the result of an extensive survey drawn from our exclusive panel of leading construction industry executives from Europe. The opinions and forward looking statements of 106 industry executives have been captured in our

 

 

in-depth survey, of which 37% represent director and C-level respondents
• The research is based on primary survey research conducted by accessing our B2B panels comprised of senior marketing decision makers and leading supplier organizations
• The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across countries in Europe
• The report covers data and analysis on construction industry supplier marketing spend activity, marketing and sales behaviors and strategies in 2012
• Key topics covered include construction industry supplier marketing spend activity, annual marketing budgets, planned change in marketing expenditure, future investment in media channels, suppliers´ future investment in marketing and sales technology, marketing and sales behaviors and strategies in 2012, key marketing objectives of suppliers for 2012, essential amendments to marketing activities in 2012–2013, best uses of new media for business prospects and critical success factors for choosing a marketing agency

Report Scope

The report features the opinions of European construction industry respondents related to the following:

• Construction industry supplier marketing spend activity
• Annual marketing budgets: construction industry suppliers
• Planned change in marketing expenditure
• Future investment in media channels
• Suppliers´ future investment in marketing and sales technology
• Marketing and sales behaviors and strategies in 2012
• Key marketing objectives of suppliers for 2012
• Essential amendments to marketing activities in 2012–2013
• Best uses of new media for business prospects
• Critical success factors for choosing a marketing agency

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