2013-01-18 18:17:10 - Sustainability in the European Construction Industry 2012–2013: Market Trends and Opportunities, Forecast of Budgets and Profitability, Construction Industry Procurement and Marketing Initiatives - a new market research report on companiesandmarkets.com

This report analyzes how companies in the European construction industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies.

This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Key Highlights

• Respondents

 

 

identified the UK, Germany and France as locations likely to offer the largest-growth potential for sustainable construction, as indicated by 75%, 51% and 43% of respective respondents.

• Of all the construction contractors and project developer respondents, 48% anticipate an increase in profitability with the implementation of sustainability measures.

• ´Customer satisfaction´ is considered to be the most important driver of green marketing by respondents from the construction equipment and supplier industry, as identified by 76% of respondents. Another 62% of respondents consider ´competitive advantage´ to be important.

Report Scope

The report features the opinions of European construction industry respondents related to the following:

• What sustainability means to the industry
• Factors that drive sustainability measures
• Barriers that confront effective implementation of sustainability
• Sustainable and energy efficiency measures and their impact on profitability
• Metrics used for the measurement of sustainability performance
• Procurement of sustainable materials
• Demand for sustainable products and services, including markets that will drive growth
• Changes expected in sustainability budgets and cost saving targets
• Methods of marketing green credentials and the use of media channels

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