2014-01-30 15:41:01 - Sweden Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
As with soft drinks, the cool wet summer hit demand in the Sweden beer market during 2012 which combined with a number of other factors to give the year the worst performance for the Swedish beer market since a jump in border trade prompted a 5% decline in domestic sales in 2004.
Further wine growth in 2012 will have also contributed to the beer losses as the long-term shift from wine to beer continued. The deterioration in the economic climate will additionally, and inevitably, have played its part in the downward performance of beer sales in Sweden.
Exports from Swedish brewers to the border increased to 50 m according the Swedish Brewers Association. The influential quarter three saw a 6% rise in
border trade exports according to estimates but overall the border trade has lost its momentum.
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