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Sweden dermatologicals market: Antula Healthcare the leading industry player during 2012

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PR-Inside.com: 2014-03-14 22:57:01
With a value share of 14% in 2012, Antula Healthcare is the leader in the Sweden dermatologicalsmarket . Antula owns a number of popular brands in Sweden, such as the haemorrhoid treatment AC3 Comfort and the cold sore treatment Anti. Both AC3 Comfort and Anti are leading brands in two categories with high growth, which has helped the growth of Antula´s total dermatologicals sales. Since 2011, Antula Healthcare is owned by Meda.

The increasingly advanced and complex nature of cosmetic skin care offerings has had a negative impact on the value growth of dermatologicals in Sweden, and is partly responsible for slower growth in 2012 compared with the review period. Customers are finding it increasingly more difficult to differentiate between medicated skin care and cosmetic skin care, especially when consumers are unfamiliar with medicated skin care brands.

The growing self-medication trend represents an opportunity for value growth during the forecast period. However, the increased competition from other product categories, such as cosmetic skin care, represents a threat to future growth. Due to the deregulation of consumer health in 2009, competition between players will most likely increase and price competition may dampen growth during the forecast period.

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