2013-03-02 15:27:14 - Recently published research from Business Monitor International, "Switzerland Telecommunications Report Q2 2013", is now available at Fast Market Research

BMI View: Switzerland is one of the highest value mobile markets globally, underpinned by high incomes and demand for advanced services. The market retains subscription growth potential relative to other Western European markets. Despite ARPU declines in recent years, and a slowdown in the growth of nonvoice revenues, we believe the market also contains potential for value generation in the short and medium term. The launch of LTE, roll-out of FTTH infrastructure and the associated opening of higher VAS markets will help counter price competition in traditional services - although consumer IP substitution is an underlying threat to this view.

Key Data:

* Switzerland remained in third position in the Western Europe Risk/Reward Ratings, but now has the highest Industry Rewards

score in the region as a result of a strong wireless and wireline data service development, and already high monthly blended ARPU.
* BMI forecasts wireless data subscriptions (including smartphones) will increase to 10.466mn by 2017, while data only broadband subscriptions are forecast to reach 4.752mn by 2017, equal to penetration of 60.4%.
* Meanwhile, evidence of SMS IP substitution is mounting, with BMI calculating that SMS sent per subscription per month has declined each quarter since Q411, reaching 113 in Q312, down 9.7% year-onyear (y-o-y).


Full Report Details at
- www.fastmr.com/prod/541167_switzerland_telecommunications_report ..


Key Trends And Developments

The most significant recent development was the launch of commercial LTE services by incumbent and mobile market leader Swisscom in November 2012. It began trialling services in June 2012, but in November launched services using 800MHz, 1800MHz and 2.6GHz spectrum. The initial launch was in 26 locations and the operator reportedly reached 70% population coverage at the end of 2012. There is expected to be a competitive LTE market by mid-2013, with mobile market rivals Sunrise and Orange stating in their Q312 results that they will launch commercial services in H113.

The wireline broadband market could also be set for a boost in terms of transmission speeds following the announcement that Swisscom was trialling fibre-to-the-cabinet/node (FTTC/N) in Flerden in November 2012. The incumbent has been investing in FTTH, but the relatively cheaper FTTC/N mix of legacy copper and fibre infrastructure could see DSL speeds increase at lower cost and in a shorter time span. The deployment will deliver speeds of 50Mbps over DSL initially, with potential upgrade to 100Mbps in 2013 - providing competition for cable operator UPC Cablecom, which has had the high-speed market to itself with the exception of FTTH which remains a marginal service owing to the high capital cost of deployment.

Report Table of Contents:

BMI Industry View
SWOT
- Mobile SWOT
- Wireline SWOT
- Political
- Economic
- Business Environment
Industry Forecast
- Mobile
- Table: Switzerland Telecoms Sector - Mobile - Historical Data And Forecasts
- ARPU
- Table: Monthly Blended ARPU (CHF)
- Fixed-Line
- Table: Switzerland Telecom Sector - Fixed Line - Historical Data And Forecasts
- Broadband
- Table: Switzerland Telecoms Sector - Internet - Historical Data And Forecasts
Industry Risk Reward Ratings
- Western Europe Risk/Reward Ratings
- Table: Western Europe Risk/Reward Ratings, Q213
- Switzerland
Market Overview
- Mobile
- Table: Switzerland Mobile Market Regional Comparisons, 2011
- Table: Subscriber Net Additions, Q211-Q312 ('000)
- Table: Mobile Contract Wins
- Mobile Operator Data
- Table: Market Overview
- Table: Swisscom Mobile
- Table: Sunrise
- Table: Orange
- Western Europe Mobile Content
- Financialising Footfall
- Interoperable M-Commerce A Stronger Proposition
- Positioning Key To M2M Success
- Fixed-Line
- Table: Swiss Fixed-Line Subscriber Market, Q211-Q312 ('000)
- Broadband
- Table: Fixed Broadband Subscriptions By Operator, Q210-Q312 ('000)
- Table: Wireline Developments
Industry Trends And Developments
- Table: Industry Developments
Regulatory Development
- Table: Switzerland: Regulatory Bodies And Their Responsibilities
Competitive Landscape
- Table: Key Players: Switzerland Telecoms Sector
- Table: Selected Telecoms Operators Financial Indicators
Company Profile
- Swisscom
- Orange Communications
- Sunrise Communications
Regional Overview
- Gemalto Product Portfolio Compensates For Macro Weakness
- Table: Gemalto Financial Performance (EURmn)
Glossary
- Table: Glossary Of Terms
Methodology
- Sources

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