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Tablet technology represents a higher proportion of online expenditure than mobile phone in the UK during 2012
E-Retail in the UK - Verdict Channel Report - a new market research report on 2014-04-16 06:39:01
The value of online retail grew at a rapid pace from 2008 to 2012, and while growth will slow as the channel matures, it continues to represent a major opportunity for retailers. It is predicted to outpace growth in total retail every year during 2013-18, resulting in online expenditure increasing from £33.7bn to £50.2bn.

Despite tablet technology being relatively new, in 2012 it represented a higher proportion of online expenditure than mobile phones (11.7% versus 6.0%). 2012 saw a deluge of cheaper tablet devices come onto the market, which, along with the popularity of the iPad, resulted in a rapid increase in tablet penetration.

The living room is becoming a key location for retailers to target shoppers, as 67.2% of all online shoppers who are making a purchase from their home are making the transaction from their living room. The living room is not only where most will watch TV, but also where most will engage with their laptop, tablet or mobile phone to shop.

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