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Baby and Child-Specific Products in Taiwan

Taiwan baby products market: Johnson & Johnson and Bübchen the leading industry players during 2012

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2014-04-15 21:39:01 - Baby and Child-Specific Products in Taiwan - a new market research report on

Baby and child-specific products in Taiwan is dominated by international brands. These include Johnson & Johnson, Bübchen, Sebamed, Chicco and Pigeon, which together accounted for 71% of total sales in 2012. International brands have a higher acceptance amongst parents. In general they have strong branding and are perceived as being a better and safer choice for their children.

The number of newborns in Taiwan increased by 18% in 2011 and 17% in 2012. Prior to this substantial increase, annual number of newborns declined by 36% between 2001 and 2010. The year of the dragon, 2012, saw even stronger growth in newborn numbers and surpassed the boom during 2011´s 100th year national anniversary celebrations.

Taiwan´s higher birth rate is unlikely to continue. The



boom in newborn numbers in 2011 and 2012, however, is likely to foster stable growth in demand for baby and child-specific products over the forecast period.

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